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An Inquiry into the Political Correctness In Swahili and Mashami Traditions

Benedictor Lema*

Abstract

Political correctness evidences naturally evolving socio-political and economic dynamics that are constantly in force. This paper shows that political correctness, viewed from the perspective of the seemingly socio-cultural readjustments, needs to be understood from the underlying socio-cultural and political forces that are strongly embedded in the social structures. Borrowing from Swahili and Mashami cultures, this paper shows differences in the way they neutralize unfriendly terms, particularly in events where the labelling is a result of the work of God and naturally imposed calamities. It establishes that whereas Swahili culture seems to be rude in the eyes of the activists in relation to naturally motivated disabilities, Mashami culture is to blame only on occasions involving individually imposed manners and practices.

Keywords

political correctness, socio-cultural dynamics, social structure

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